From prospecting to building deep client relationships, MRI™ provides the insights you need to grow.
We've Got Your Firm Covered Every Step of the Way.
MRI™ Genesis
MRI™ Essential
MRI™ Essential
Identify prospects' risk profiles and financial psychology to convert them into clients.
MRI™ Essential
MRI™ Essential
MRI™ Essential
Gain deeper insights into your current clients to increase wallet share and strengthen relationships.
MRI™ Core
MRI™ Essential
MRI™ Wealth Readiness
The foundational MRI™, covering all the areas of financial psychology and Comfort with Risk™ with advisor insights to deepen the client-advisor relationship.
MRI™ Wealth Readiness
Custom MRI™ for your firm
MRI™ Wealth Readiness
Designed to assist banks and credit unions in identifying customers who are ready to move into investing and wealth management.
MRI™ Plus
Custom MRI™ for your firm
Custom MRI™ for your firm
Delve deeper with insights that help financial advisors confidently connect with their clients
Custom MRI™ for your firm
Custom MRI™ for your firm
Custom MRI™ for your firm
We use financial psychology to develop tools and insights that will guide your advisors and clients towards deeper relationships and taking action.
The Money & risk inventory approach
An Innovative Approach to Assessing a Client's Comfort with Taking Risk
We explore client risk tolerance through a state-of-the -art approach called Comfort with Risk™. Each client risk score is reliable, dynamic, and multifaceted, taking all relevant variables of client risk tolerance into account.
A Tool to Help Financial Professionals Gain Insights into Their Clients' Psychology of Financial Planning
The MRI helps financial professionals gain insight into a client’s behaviors, attitudes, motivations, and preferences. Each item comprising the MRI provides succinct, actionable feedback to a client and their financial professional.
MRI™ delivers COLOR-CODED, practical insightS
Your client's way of making investing decisions suggests that they take multiple factors into account, and they don't seem to have unusual problems with making investment decisions because of common biases. They appear to be good at looking at situations closely and making smart decisions.
Your client may be vulnerable to making investment choices based on what others are doing, without a careful independent analysis or guidance from a financial expert. Before they make investment decisions, they should consider conducting an objective analysis and seeking professional advice.
Your client is vulnerable to making investment choices based on what others are doing, without a careful independent analysis or guidance from a financial expert. Before making investment decisions, they should consider conducting an objective analysis and seeking professional advice.
About Us
Dr. Charles Chaffin
Dr. John Grable, CFP®
Dr. John Grable, CFP®
Dr. Charles Chaffin’s work brings cognitive and education psychology to financial planning practice. He has 7 different books within financial planning and cognitive psychology, including The Psychology of Financial Planning (2023) and Numb: How the information age dulls our senses and how we can get them back (2021). Dr. Chaffin is co-fo
Dr. Charles Chaffin’s work brings cognitive and education psychology to financial planning practice. He has 7 different books within financial planning and cognitive psychology, including The Psychology of Financial Planning (2023) and Numb: How the information age dulls our senses and how we can get them back (2021). Dr. Chaffin is co-founder of the Psychology of Financial Planning suite of programs which has enrolled close over 5,000 advisors and students from 100 colleges and universities within the first year.
He helps a variety of firms develop avenues to better understand the biases and behaviors of their clients as well as other factors that impact the client-planner relationship across multiple business models. Previously, he led research and education activities at CFP Board.
He is based in New York and is a Professor of Practice at Iowa State University.
Dr. John Grable, CFP®
Dr. John Grable, CFP®
Dr. John Grable, CFP®
Dr. John Grable, CFP®, is a professor and researcher at the University of Georgia, where he holds an Athletic Association Endowed Professorship. Before his academic career, he was a pension/benefits administrator and a Registered Investment Adviser at an asset management firm. Dr. Grable has contributed to the financial planning field as
Dr. John Grable, CFP®, is a professor and researcher at the University of Georgia, where he holds an Athletic Association Endowed Professorship. Before his academic career, he was a pension/benefits administrator and a Registered Investment Adviser at an asset management firm. Dr. Grable has contributed to the financial planning field as the founding editor of the Journal of Personal Finance, co-founding editor of the Journal of Financial Therapy and Financial Planning Review, and interim editor for Financial Services Review. Renowned for his contributions to financial literacy and education, financial risk tolerance assessment, behavioral financial planning, and evidence-based financial advisory practice, he actively fosters the connection between research and practical financial planning, with over 150 publications to his name.
Dr. Brad Klontz, CFP®
Dr. John Grable, CFP®
Dr. Brad Klontz, CFP®
Bradley T. Klontz, Psy.D., CFP® is an expert in financial psychology, financial planning, and applied behavioral finance. He’s an Associate Professor of Practice at Creighton University Heider College of Business, Co-Founder of the Financial Psychology Institute, and Managing Principal of YYMW Advisors.
Dr. Brad is co-author/co-editor of
Bradley T. Klontz, Psy.D., CFP® is an expert in financial psychology, financial planning, and applied behavioral finance. He’s an Associate Professor of Practice at Creighton University Heider College of Business, Co-Founder of the Financial Psychology Institute, and Managing Principal of YYMW Advisors.
Dr. Brad is co-author/co-editor of 8 books on the psychology of money: Psychology of Financial Planning (Wiley, 2023), The Practitioner's Toolkit (Wiley, 2023), Money Mammoth (Wiley, 2020) Facilitating Financial Health (NUCO, 2008; 2016), Financial Therapy (Springer, 2015), Mind Over Money (Broadway Business, 2009), Wired for Wealth (HCI, 2008), and The Financial Wisdom of Ebenezer Scrooge (HCI, 2005; 2008).
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